Businesses, especially big businesses, are just people with a problem. The nice thing is they’re not spending their personal money so they’re more flexible. If you want to take over their billing system, that is a huge project and will take lots of meetings and time and you’ll fight huge companies. So focus on a small problem those people have - keeping track of one single resource, updating printer drivers, a desktop pop-up notification when the printer is low on ink, etc, etc. A $1 million market is too small for big businesses to chase but can make you quite comfortable.
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Businesses, especially big businesses, are just people with a problem. The nice thing is they’re not spending their personal money so they’re more flexible. If you want to take over their billing system, that is a huge project and will take lots of meetings and time and you’ll fight huge companies. So focus on a small problem those people have - keeping track of one single resource, updating printer drivers, a desktop pop-up notification when the printer is low on ink, etc, etc. A $1 million market is too small for big businesses to chase but can make you quite comfortable.