There are people who practically worship apple. A new iphone could ship broken and a certain percentage of buyers would praise it as being brilliant. They'll never be unsatisfied with an apple product. There's another group whose satisfaction has nothing to do with the phone itself and everything to do with knowing that it was new and highly expensive and out of reach for many. As long as they can pull it out of their pocket and show it off they'll be happy.
Adding to that, people already have a tendency to convince themselves after the fact that an expensive purchase was a good deal, and that companies pay for fake reviews and I'm not surprised iphone reviews seem inflated.
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There are people who practically worship apple. A new iphone could ship broken and a certain percentage of buyers would praise it as being brilliant. They'll never be unsatisfied with an apple product. There's another group whose satisfaction has nothing to do with the phone itself and everything to do with knowing that it was new and highly expensive and out of reach for many. As long as they can pull it out of their pocket and show it off they'll be happy.
Adding to that, people already have a tendency to convince themselves after the fact that an expensive purchase was a good deal, and that companies pay for fake reviews and I'm not surprised iphone reviews seem inflated.
I do think there is something to the idea that people want to satisfied by something they spend a lot of money on. Though, 99% is a bit much.