Point #2 on the list: "Don’t make it hard for me to try your software. If I can’t play with a trial version or sandbox immediately, I’m moving on."
Another piece of constructive criticism: promotional codes. I can't find the article now, but it argued lucidly that promotional codes are an obstacle to user sign-up: they prompt people away from the page to search for a discount/benefit instead of engaging a user immediately in the service. If the Shoplocket author is lurking about - might be worth setting up A/B testing to figure out whether the Beta Promo code is worth placing so prominently on the front page.
Other than that, looks great. Embedding seems like a smarter way to get connected with your audience than a stand-alone store. Best of luck!
Comments
Corroborates a piece posted a few days ago on HN: http://al3x.net/2012/02/29/how-not-to-sell-software-in-2012....
Point #2 on the list: "Don’t make it hard for me to try your software. If I can’t play with a trial version or sandbox immediately, I’m moving on."
Another piece of constructive criticism: promotional codes. I can't find the article now, but it argued lucidly that promotional codes are an obstacle to user sign-up: they prompt people away from the page to search for a discount/benefit instead of engaging a user immediately in the service. If the Shoplocket author is lurking about - might be worth setting up A/B testing to figure out whether the Beta Promo code is worth placing so prominently on the front page.
Other than that, looks great. Embedding seems like a smarter way to get connected with your audience than a stand-alone store. Best of luck!