What about you is different, what makes a job with you not feel like a job? What is your culture like? ("not boring" is probably the wrong answer) What gives your company personality? What would the person get to work on? and why is it interesting?
I looked at the website and it didn't really grab my attention.
What a lot of people seem to forget when recruiting is that you often have to sell your company and the position just as if you were selling anything else. Companies with well known brands have the advantage of a known culture (most of the time) or simply just brand awareness, which they leverage to get quality applications (or at least more of them). Startups and small to midsize companies don't have that advantage. So, if you want the best talent, you have to sell your company like you would sell your product. Undirected marketing of your company & jobs will usually produce fairly random response.
A very well read book in the HR/Recruiting community is called "Hire With Your Head". I recommend anyone that who needs to hire read it. The best takeaway quote...
"Companies need to move away form a classified ad mentality of listing boring, hard-to-find jobs and, instead, adopt a consumer marketing approach to advertising" ~Lou Adler, Hire With Your Head
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What about you is different, what makes a job with you not feel like a job? What is your culture like? ("not boring" is probably the wrong answer) What gives your company personality? What would the person get to work on? and why is it interesting?
I looked at the website and it didn't really grab my attention.
What a lot of people seem to forget when recruiting is that you often have to sell your company and the position just as if you were selling anything else. Companies with well known brands have the advantage of a known culture (most of the time) or simply just brand awareness, which they leverage to get quality applications (or at least more of them). Startups and small to midsize companies don't have that advantage. So, if you want the best talent, you have to sell your company like you would sell your product. Undirected marketing of your company & jobs will usually produce fairly random response.
A very well read book in the HR/Recruiting community is called "Hire With Your Head". I recommend anyone that who needs to hire read it. The best takeaway quote...
"Companies need to move away form a classified ad mentality of listing boring, hard-to-find jobs and, instead, adopt a consumer marketing approach to advertising" ~Lou Adler, Hire With Your Head