Cheaper non-media online advertising, also the first thing to go in a slow economy budget is advertising. Perfect storm as it were to kill the industry.
Dunno. The idea of have of newspaper advertisers are big ticket companies like BMW. I'm struggling a bit to imagine that they've shifted their newspaper budget to Google ads, or that their overall spending has diminuished _that_ much, but I could be wrong on all of these points.
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So if it's neither online nor print, where does the ad spend previously allocated to newspapers now go?
Cheaper non-media online advertising, also the first thing to go in a slow economy budget is advertising. Perfect storm as it were to kill the industry.
Dunno. The idea of have of newspaper advertisers are big ticket companies like BMW. I'm struggling a bit to imagine that they've shifted their newspaper budget to Google ads, or that their overall spending has diminuished _that_ much, but I could be wrong on all of these points.