This often makes me wonder if there is a place in a dying market for a small newspaper that prides itself on world-class journalism and thought-provoking articles.
I know it's not exactly comparing apples to apples, but Private Eye in the UK still sells pretty well. I'm sure that if a newspaper marketed itself as high-brow, intellectual and most of all critical of itself and its own standards a lot of people would flock to it, as well as advertisers.
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This often makes me wonder if there is a place in a dying market for a small newspaper that prides itself on world-class journalism and thought-provoking articles.
I know it's not exactly comparing apples to apples, but Private Eye in the UK still sells pretty well. I'm sure that if a newspaper marketed itself as high-brow, intellectual and most of all critical of itself and its own standards a lot of people would flock to it, as well as advertisers.
The Economist and Financial Times are both modern success stories for selling on-line subscriptions, so your theory holds out in practice.
Can anyone provide some insight about how successful The Economist has been online?