An excellent mission statement can definitely help with recruiting. A lot of people have read "Organize the world’s information and make it universally accessible and useful." and thought "Ya, I'd like to help with that."
A well crafted mission statement can also be a tremendous help internally in terms of getting everyone on the same page. "What are we all doing here?" is an important question to answer once you have more than a few people working together.
A lot of people have read "Organize the world’s information and make it universally accessible and useful." and thought "Ya, I'd like to help with that."
You're talking about Google. I'd presume things like good salary, geek-y friendly workplace, 20% project etc. helped much more with hiring than their motto. If Google didn't have a motto like that, but had all the other perks I mentioned, I think they would still be able to attract employees.
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An excellent mission statement can definitely help with recruiting. A lot of people have read "Organize the world’s information and make it universally accessible and useful." and thought "Ya, I'd like to help with that."
A well crafted mission statement can also be a tremendous help internally in terms of getting everyone on the same page. "What are we all doing here?" is an important question to answer once you have more than a few people working together.
A lot of people have read "Organize the world’s information and make it universally accessible and useful." and thought "Ya, I'd like to help with that."
You're talking about Google. I'd presume things like good salary, geek-y friendly workplace, 20% project etc. helped much more with hiring than their motto. If Google didn't have a motto like that, but had all the other perks I mentioned, I think they would still be able to attract employees.