Thanks for the reply. Worked with successful and unsuccessful startups which all fell in to the above situation.

Can you elaborate on your 'list' comment? Am on the second stage of designing and implementing an idea. I hacked a prototype of the idea but am using devs from oDesk to piece it together. is this a bad idea? I have a plan of how i want to execute but would love some help on how others have executed in stealth mode.