Aside from JPEG 2000, which did in fact gain traction in a few verticals, the grandparent might have also confused it for JPEG-LS (1999), JPEG XR (2009), JPEG XT (2015), or JPEG XS (2019).
Honestly I think the biggest risk to adoption of JPEG XL might be this prior brand dilution.
Comments
Aside from JPEG 2000, which did in fact gain traction in a few verticals, the grandparent might have also confused it for JPEG-LS (1999), JPEG XR (2009), JPEG XT (2015), or JPEG XS (2019).
Honestly I think the biggest risk to adoption of JPEG XL might be this prior brand dilution.
https://en.wikipedia.org/wiki/Lossless_JPEG#JPEG-LS
https://en.wikipedia.org/wiki/JPEG_2000
https://en.wikipedia.org/wiki/JPEG_XR
https://en.wikipedia.org/wiki/JPEG_XT
https://en.wikipedia.org/wiki/JPEG_XS