I agree with what you are saying about the involvement in the task/scenario being low. And that is the reason, a lot of people do not even bother selling used electronics, they just throw it away. We are trying ways to educate people that selling online does not have to be a chore, it can be simple, easy, and fun (in the sense of 'making some easy money' fun). It is a learning process for us, and we will keep trying till we get the right mix of humor and involvement.