The Star Wars Hotel was a bad product. They could’ve just made it a normal hotel themed as a Star Wars ship, price it say 20% more than a normal hotel, and it would’ve done well. Instead it was some crazy cruise ship type experience (and price) that people didn’t really want.
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I'm truly shocked what happened to the Star Wars brand. The closing of the Star Wars Hotel a 300 million dollar investment is crazy to hear.
The cultural center of the country and the corporate and academic elite seem to be moving further apart.
If J.J. Abrams is included in the layoffs, maybe they can turn a corner.
The Star Wars Hotel was a bad product. They could’ve just made it a normal hotel themed as a Star Wars ship, price it say 20% more than a normal hotel, and it would’ve done well. Instead it was some crazy cruise ship type experience (and price) that people didn’t really want.