Comment on New 'Max' Streaming Service Launches, Replacing HBO MaxComments−PaulHoule3yBrand destruction = BrandstructionIt is astonishing how they can work so hard to build a brand like HBO and one day give it up for something generic.−MDWolinskiOP3yAgree with you on that. I've heard on a podcast (Make Me Smart, maybe) that the HBO brand did not appeal to women, which is what led them to this decision.I'm just glad they didn't add a + sign onto it like everyone else.
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Brand destruction = Brandstruction
It is astonishing how they can work so hard to build a brand like HBO and one day give it up for something generic.
Agree with you on that. I've heard on a podcast (Make Me Smart, maybe) that the HBO brand did not appeal to women, which is what led them to this decision.
I'm just glad they didn't add a + sign onto it like everyone else.