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Comment on Why Most Startups Are Doing Data-Driven Decision Making Wrongparent

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Not the OP, however Anecdotally, I've seen firms/teams who intrinsically lack data opine that they need data to make any decisions which are uncomfortable.

Data comes in a variety of forms - many of which are intrinsically expensive to acquire. It's ok to acknowledge that you don't have sufficient data, and won't be able to acquire sufficient data in a reasonable time/budget - and that you need to use judgement.

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