If you want to see if something works, make it. The whole thing. The simplest version of the whole thing – that’s what version 1.0 is supposed to be. But make that, put it out there, and learn. If you want answers, you have to ask the question, and the question is: Market, what do you think of this completed version 1.0 of our product?

I think is totally right about the question.

The industry isn't used to breaking the marketeers hype mirages, on the contrary, is used to create new ones with products that fill the void.