While I understand where you as a person are coming from, and my below thought is a tangent, I think this sentiment is like the origin story of editorialized headlines.

If one gets dopamine/validation/click thru revenue from others consuming/clicking on media one shared,and further feel "unfairly gamed" when someone else gets that payout, it's a short time before one starts subconsciously appealing to the human lizard brain and sensationalizing media.