This really isn't any different than the "hand crafted" trend. People like hand crafted even in cases where it's objectively worse than machine made. Also, it's often hard to know when something is really "hand crafted", or indeed where the line is before you can call it that. E.g. how many parts needs to be made by hand to say it's "hand crafted"?

Also for writing, even today you don't really know if an author has used a ghost writer to help them.