You want to build a moat but you have nothing yet worthy to protect (something bringing in money/traffic). You need to wait until you figured out how to succeed before protecting it.
When you launch you might feel like someone is going to steal your idea. What is going to happen is you will struggle for traffic and struggle to get the message out. You couldn't pay someone to copy you at this point. Once you figure out how to bring in money cater to those people's complaints and start building your moat there.
A patent is an expensive idea that could be a good idea later but you must be making enough to afford a long lawsuit
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You want to build a moat but you have nothing yet worthy to protect (something bringing in money/traffic). You need to wait until you figured out how to succeed before protecting it.
When you launch you might feel like someone is going to steal your idea. What is going to happen is you will struggle for traffic and struggle to get the message out. You couldn't pay someone to copy you at this point. Once you figure out how to bring in money cater to those people's complaints and start building your moat there.
A patent is an expensive idea that could be a good idea later but you must be making enough to afford a long lawsuit
Valid point. It's possible that I am overestimating the value. I don't have enough data to claim otherwise at this point.