I want to expand on this. Companies use gift cards for all sorts of strange things. We once had a company that treated gift cards as tickets to their events. You bought a set price "gift card" on their website, and redeemed it at the event, but there was no other use of it.
Our sales pitch to companies is also about treating gift cards as a marketing tool, mainly by giving away gift cards for certain purchases during sales. For example, IKEA once had a promotion where they would give you a ten dollar giftcard for every one hundred dollars of gift cards you bought. Unlike most companies pushing one of these promotions, they chose not to set an upper limit. The result was hilarious and predictable.
Comments
I want to expand on this. Companies use gift cards for all sorts of strange things. We once had a company that treated gift cards as tickets to their events. You bought a set price "gift card" on their website, and redeemed it at the event, but there was no other use of it.
Our sales pitch to companies is also about treating gift cards as a marketing tool, mainly by giving away gift cards for certain purchases during sales. For example, IKEA once had a promotion where they would give you a ten dollar giftcard for every one hundred dollars of gift cards you bought. Unlike most companies pushing one of these promotions, they chose not to set an upper limit. The result was hilarious and predictable.