Get rid of half the words on each page, then get rid of half of what’s left. —KRUG’S THIRD LAW OF USABILITY

I don't know. So nowadays I open a typical web page of some framework or cloud service, and what do I see? Stock photos, generous whitespace and inspiring slogans. What does the product do? What problems does it solve? How does one use it? I suddenly have to think really hard to infer that.

I completely ignore the landing pages these days and head right to the documentation.