That effectively means the only way to "win" is by becoming a whale; casual play is basically not rewarded. That's the problem I have with most online games; the greatest benefits go to those spending unhealthy amounts of time and money on them. IMO a mature gaming industry will be one that is able to reward a similar playing commitment to a weekly trip to the cinema; 2 hours play a week is still rewarding. That would make games attractive to a much larger audience IMO and be sustainable; you're not pushing players to burnout.
Just out of interest; do you track KPIs around hours of play per day? How many hours is a typical whale spending?
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> Yes, we maximize for users who spend over $10k
That effectively means the only way to "win" is by becoming a whale; casual play is basically not rewarded. That's the problem I have with most online games; the greatest benefits go to those spending unhealthy amounts of time and money on them. IMO a mature gaming industry will be one that is able to reward a similar playing commitment to a weekly trip to the cinema; 2 hours play a week is still rewarding. That would make games attractive to a much larger audience IMO and be sustainable; you're not pushing players to burnout.
Just out of interest; do you track KPIs around hours of play per day? How many hours is a typical whale spending?