nah, just when a company has started becoming fairly profitable, been through a fair few funding rounds and existed for about 3-4 (or more in some cases) years...its time to accept while you might be cool (not trying to play it down), you /should/ no longer need to reply on calling yourself a start-up to attract hot talent to your "company".
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Yeah, i agree with yurylifshits.
Side note: I get annoyed when a "company" continues to call themselves a startup because it sounds cool and trendy. If this is you, dont do it...
What if we started as a service company which recently launched a product (with some sustainable business model)?
you mean when an organization is registered and has already a working business plan, they shouldn't call them a startup anymore?!
nah, just when a company has started becoming fairly profitable, been through a fair few funding rounds and existed for about 3-4 (or more in some cases) years...its time to accept while you might be cool (not trying to play it down), you /should/ no longer need to reply on calling yourself a start-up to attract hot talent to your "company".