I never understood the appeal of doing a local online startup. The conversion rates are not much bigger in local, and your visitors are scattered all across the USA. So suppose you got a 1% conversion rate, and 1 million uniques. That's pretty good: 10,000 buyers. At 1% conversion rate and 100 uniques in 1 city, you're down to just 1 buyer. That stinks. But it doesn't scale because no local advertiser is gonna get excited over 1 buyer.
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I never understood the appeal of doing a local online startup. The conversion rates are not much bigger in local, and your visitors are scattered all across the USA. So suppose you got a 1% conversion rate, and 1 million uniques. That's pretty good: 10,000 buyers. At 1% conversion rate and 100 uniques in 1 city, you're down to just 1 buyer. That stinks. But it doesn't scale because no local advertiser is gonna get excited over 1 buyer.