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You need to first develop a sales road map, and the easiest way to do that is to sell yourself. Find out what works, what doesn't. Only then will you know how to show other sales people how to sell, whether it's part of an internal team or outsourced. For a more complete rationale on this, I encourage you to read Steve Blank's "4 Steps to the Epiphany" which is all about how to develop customers.

-- Fred

Fred, thx for the reference to this book. Just ordered it on Amazon based on your review and tons of others I found.

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