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Comment on “Churn” isn't a metric, it's people rejecting you–grow from itparent

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That's interesting. I see your example as being rejection; you are rejecting the service and that's made obvious by canceling the service. What I suspect is causing the difference in perspective is the emotional association. But then we have to wonder, does rejection require negative emotion to be true? Which I'd say, no.

I'll tell you what I reject. The idea of paying for anything I don't need anymore. Haha. Guess it's all academic at this point since we're talking about examples.

Seems healthy

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