One user is a patron. A million users is a metric.

I don't want companies with lots of customers to senselessly fake some sort of meaningful relationship. I hate when companies do that. No, I'm not here because we're pals and you make me feel like a regular barfly and know my name. I'm here because you sell something I want to buy and you want my money.

I have a sense that I would completely despise whatever it is that Churnkey is peddling to businesses.