I've been thinking about this idea of rejection a bit. I never thought I'd talk about it in the context of churn, but actually it makes perfect sense. Because it's not just rejection: it's adaptability. Rejection is going to happen because, well, it's also a human thing. But the ability to adapt turns rejection into connection. In this case it's saying "hey, there's something not right here, let's work on it." And I think that's something more than "normal". It's adaptability.