I'm aware of two ways to do this with the content network:
- Bid on specific placements. If there's a blog or blog post post I want my ad to appear on, I can tell Google that I want to raise my bid for that specific URL.
- Bid on specific keywords. For example, I might include the keyword phrase "freelancing health insurance personal experience" in my content campaign, and give it a higher bid price than the keyword "medical bills." In this regard, it's the same as with search, except that your ad is triggered based on Google's scan of the blog post, rather than what a searcher types into Google.
To get an idea of the keywords that Google might extract from a blog post, type its URL into the Google Keyword Tool:
Comments
I'm aware of two ways to do this with the content network:
- Bid on specific placements. If there's a blog or blog post post I want my ad to appear on, I can tell Google that I want to raise my bid for that specific URL.
- Bid on specific keywords. For example, I might include the keyword phrase "freelancing health insurance personal experience" in my content campaign, and give it a higher bid price than the keyword "medical bills." In this regard, it's the same as with search, except that your ad is triggered based on Google's scan of the blog post, rather than what a searcher types into Google.
To get an idea of the keywords that Google might extract from a blog post, type its URL into the Google Keyword Tool:
https://adwords.google.com/o/Targeting/Explorer?__u=10000000...