I don't think GPT is a replacement for Google search, but I do believe they need to update their ranking algorithm. Ever since day 1 people have been trying to game that algorithm and figure out how ranking works to be able to put their sites on top. This is not going to stop, in fact it's only going to be accelerated by GPT[0].
Google claims your website and content should be user-focused, and not SEO focused. But then when you make a page that's user-focused, you get ranked bellow 10 other crap pages who don't actually offer much of the info you were looking for, but they show up ahead because their owners gamed the ranking algorithm. This is in my opinion the most important thing they need to fix right now.
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I don't think GPT is a replacement for Google search, but I do believe they need to update their ranking algorithm. Ever since day 1 people have been trying to game that algorithm and figure out how ranking works to be able to put their sites on top. This is not going to stop, in fact it's only going to be accelerated by GPT[0].
Google claims your website and content should be user-focused, and not SEO focused. But then when you make a page that's user-focused, you get ranked bellow 10 other crap pages who don't actually offer much of the info you were looking for, but they show up ahead because their owners gamed the ranking algorithm. This is in my opinion the most important thing they need to fix right now.
[0] https://seo.ai/