Thanks for sharing. The random pricing scheme reads most evil of all. Perhaps a conclusion is that there is no such thing as a naked price--all pricing schemes have psychological load, whether intended or not, because the consumer will add it.
Sorry, I'm still not following (I could very easily be missing something so I apologize if this is the case). As long as the buyer isn't being forced to buy, how can variable prices be evil?
Comments
Thanks for sharing. The random pricing scheme reads most evil of all. Perhaps a conclusion is that there is no such thing as a naked price--all pricing schemes have psychological load, whether intended or not, because the consumer will add it.
Why is random pricing evil?
Because of the pretension of being real--as in, adjusted to the real price--when they are not.
Sorry, I'm still not following (I could very easily be missing something so I apologize if this is the case). As long as the buyer isn't being forced to buy, how can variable prices be evil?