1. I agree. I need to improve that. I think I just don't have the distance from the project anymore to properly articulate it to someone seeing it for the first time - I'll work on this.
3. I've built a similar system for a previous employer, where I iterated the design of the software for seven years! I have a really good grasp of the domain, and when I saw what else was available in this market I knew I could build a better product.
Colleagues of mine who work in maintenance love this new system (though they're not the ones who would purchase it), and I've got one potential customer (maintenance manager) who really wants to start using it; they're waiting for corporate approval. But that's limited feedback I admit.
4. Absolutely agree. Tailoring the message to the managers is something I need to work on.
5. I'm targeting more specific things than CMMS: I tried a lot of keyword phrases and found that half a dozen of them like "Web Maintenance Software" had decent click through rates of say 2% and higher. I'm absolutely new to that game...
6. Thanks for your very down to earth and focused advice. It's unfortunate that the people I'm targeting don't have a big web presence. I'll keep trying!
Comments
1. I agree. I need to improve that. I think I just don't have the distance from the project anymore to properly articulate it to someone seeing it for the first time - I'll work on this.
3. I've built a similar system for a previous employer, where I iterated the design of the software for seven years! I have a really good grasp of the domain, and when I saw what else was available in this market I knew I could build a better product.
Colleagues of mine who work in maintenance love this new system (though they're not the ones who would purchase it), and I've got one potential customer (maintenance manager) who really wants to start using it; they're waiting for corporate approval. But that's limited feedback I admit.
4. Absolutely agree. Tailoring the message to the managers is something I need to work on.
5. I'm targeting more specific things than CMMS: I tried a lot of keyword phrases and found that half a dozen of them like "Web Maintenance Software" had decent click through rates of say 2% and higher. I'm absolutely new to that game...
6. Thanks for your very down to earth and focused advice. It's unfortunate that the people I'm targeting don't have a big web presence. I'll keep trying!