I think Ryan Reynolds was more careful than most about protecting his personal brand, AFAIK he didn’t promote crypto and that got even Larry David (though his framing of it does give him a rather funny out).

I’m more inclined to trust personal brands than corporate brands as there is an actual person who will personally receive shit if there is fallout. Famous people like Matt Daymon and Tom Brady are going to have a hard time forgetting what happened as there will always be someone around to remind them whenever they get a chance.