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Flippa - Focus on net profit. So reduce expenses and increase revenue if at all possible. Automate everything possible; the less monthly time investment the better. Then price it reasonably and gather inspiration from the posts that have done well on Flippa in the past.

Revamp - Very similar to the above: focus on net profit :-) Invest in one-time costs but reduce recurring expenses and increase revenue if you can. Find out who's getting a lot of value from your product and focus on making them happy; ignore the people who say the app costs too much. You can see a 10x or more difference in the amount someone will pay for your app based on whether it really does the job for them. Find out who's on the top of that 10x stack and make them love the app. Then find others like them.

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