Having sold both subscriptions and CDROM based B2B software, I can tell you with confidence that it was easier to sell a $2,000 software package once, then a $200 monthly subscription. That was my experience in the B2B world about 20 years ago.
Many companies require receipts for anything > $50 on an expense report. Under that and employees will buy/try tools that help them with their job, and not have to justify it to anyone.
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Having sold both subscriptions and CDROM based B2B software, I can tell you with confidence that it was easier to sell a $2,000 software package once, then a $200 monthly subscription. That was my experience in the B2B world about 20 years ago.
There’s a definite niche in the $5-50 a month range where people can buy b2b software rentals that help their job without much paperwork.
But once you hit consumer signups or bigger prices it gets much harder.
Many companies require receipts for anything > $50 on an expense report. Under that and employees will buy/try tools that help them with their job, and not have to justify it to anyone.
As an end user who has requested subscription licenses from my employer, this is also my experience.
They are very very reluctant to purchase subscriptions, even if it's year to year cancel any time.
Good work selling a subscription after already charging a one-off fee!