It used to be routine to spend maybe $100 up to even a $1000 in today's dollars for a retail software package--and you probably got some discount on the next upgrade. Good luck selling that today. People have just gotten away from paying for digital content up-front (whether software, music, or movies)
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Right. (Also in-app purchases.)
It used to be routine to spend maybe $100 up to even a $1000 in today's dollars for a retail software package--and you probably got some discount on the next upgrade. Good luck selling that today. People have just gotten away from paying for digital content up-front (whether software, music, or movies)