Comment on Sell the Value, not your ProductComments−PascalUngerOP3yWhen articulating your product’s value proposition, focus on “what value are your customers buying” vs. “what are you selling to them”. Sounds obvious? Reality shows it isn't.
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When articulating your product’s value proposition, focus on “what value are your customers buying” vs. “what are you selling to them”. Sounds obvious? Reality shows it isn't.