BATNA - Best Alternative to a Negotiated Agreement.
This acronym is taught in any course discussing the basics of negotiation. If you are negotiating on anything, you will always be in a better position if your BATNA is good. In the context of job salary negotiations, saying "I have another job offer for 1.3 times my current salary" is going to put you in a much better position than saying "I feel like I'm worth more". So the answer is to find a good BATNA and then approach your boss. Unfortunately, the jobs environment is not great right now so finding a better offer might take some time (in good times, even the threat of leaving might put you in a good negotiating position).
On a secondary note, you don't necessarily need to work at a tech company to be appreciated, but it's generally important to work in a division and in roles that help increase company revenues. Try to look for that in your next role.
Comments
BATNA - Best Alternative to a Negotiated Agreement.
This acronym is taught in any course discussing the basics of negotiation. If you are negotiating on anything, you will always be in a better position if your BATNA is good. In the context of job salary negotiations, saying "I have another job offer for 1.3 times my current salary" is going to put you in a much better position than saying "I feel like I'm worth more". So the answer is to find a good BATNA and then approach your boss. Unfortunately, the jobs environment is not great right now so finding a better offer might take some time (in good times, even the threat of leaving might put you in a good negotiating position).
On a secondary note, you don't necessarily need to work at a tech company to be appreciated, but it's generally important to work in a division and in roles that help increase company revenues. Try to look for that in your next role.