Cold calling is a variation on the hard-sell. Hard-selling is aggressive and few people are very comfortable with doing it (mostly because it violates a few social norms).
It's not the only, or even necessarily the best, sales method. My advice to you is to adopt a sales method that you are comfortable with -- the more comfortable you are, the better the results you'll see will be. If you really feel the need for a sort of sales that you just aren't built to do, then you need to hire or partner with someone who excels at it.
Comments
Cold calling is a variation on the hard-sell. Hard-selling is aggressive and few people are very comfortable with doing it (mostly because it violates a few social norms).
It's not the only, or even necessarily the best, sales method. My advice to you is to adopt a sales method that you are comfortable with -- the more comfortable you are, the better the results you'll see will be. If you really feel the need for a sort of sales that you just aren't built to do, then you need to hire or partner with someone who excels at it.