I'd be careful about definitions. It is one thing to dial a random phone number like a telephone pollster, it is another thing to do enough research to know it is plausible that a certain person might be receptive to an offer, it is a third to have a personal referral. I'd consider the first two to be "cold" calls even if the second one is a lot warmer.
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I'd be careful about definitions. It is one thing to dial a random phone number like a telephone pollster, it is another thing to do enough research to know it is plausible that a certain person might be receptive to an offer, it is a third to have a personal referral. I'd consider the first two to be "cold" calls even if the second one is a lot warmer.
Agreed. Also we could find a potential connection that we would bring up in a call that does not really make it a "warm lead"