This is more than just a giveaway, though, because:
1.) He tied it in with the current presidential election
2.) He framed it as a challenge with a lot of chutzah (really, running CodeWeaver is nowhere near as complicated as running the U.S.)
3.) The reason he "lost" has to do with a current event (the economic crisis) that has nothing to do with the original challenge (Bush didn't lower gas prices, the crude market did).
4.) The press release had a funny, irreverent tone.
That seems tailor-made for a viral story. It's not that they were giving things away, it was that they were giving things away and relating them to current events in an offbeat way.
Comments
This is more than just a giveaway, though, because:
1.) He tied it in with the current presidential election
2.) He framed it as a challenge with a lot of chutzah (really, running CodeWeaver is nowhere near as complicated as running the U.S.)
3.) The reason he "lost" has to do with a current event (the economic crisis) that has nothing to do with the original challenge (Bush didn't lower gas prices, the crude market did).
4.) The press release had a funny, irreverent tone.
That seems tailor-made for a viral story. It's not that they were giving things away, it was that they were giving things away and relating them to current events in an offbeat way.