I think about Simulation & Simulacra a lot. Esp. when religious relatives talk about Jesus, and how GOP-Jesus is built on a lot of other interpretations -- themselves dubioubly built on other interpretations -- and wonder how much is actually even vaguely related to what the man might have said or done.

But conceptually I see capitalism embracing it, as each simulation is a way to sell something new, e.g. "social media bubbles", which in turn allow for clickbating, selling of specific merch to specific demos, complete detachment and assimilation into basically different realities, etc. They have every reason to, cuz everything is based on adds and clicks and building consensus via social media likes; those things now drive sales, and that drives stock prices.

Alex Jones comes to mind, with his brand of hyperreality and absurd statements -- lots of clicks, aka lots of money -- as well as his ability to target and shill his MAN-PILLS, FOR REAL MEN. Little wonder why there is a lot of overlap with Q-Anon there...