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Comment on Ask HN: How long until serving your own video is viable?

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h.264 basically works everywhere. I don't think bitrate scaling is super easy out of the box, but if you do 3?Mbps 720p, that's going to look ok and work ok for a large swath of people and you can stick it in a video tag. Maybe there's some simple software to do bitrate selection and all the transcodes at all the bitrates (and may as well do different codecs while you're at it), but I'm not aware of it.

If you've got enough usage where bandwidth starts costing money, go get a cheap hosting with 'unmetered' bandwidth, and maybe that can get you through until you have enough bandwidth usage to get decent pricing.

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