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Memory card is trademarked by Sony.

I've heard the horrible "usb key" used a lot (even though it's not a key). I prefer usb stick.

From an (incredibly) brief skim of http://www.sony.co.uk/product/rec-memory-stick, it looks like they have a mark on "Memory Stick", but not necessarily "Memory Card".

Oops you're right.

I have heard just "usb" from many people. "Do you have a usb I can borrow?" It's grating.

almost tops the 'iTouch'.

But "usb stick" is so semantically loose, no mention of data, storage, retention, persistency, memory. Also non persistent, when nobody remembers what USB is, there will be another new lingo like holothumb (yeah cause it will project data holographically right onto your thumbnail so why not).

Too bad for memorycard though it was simple and generic enough. Can't we opensource it ~_~ ?

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