This has been intuitively known since the Internet emerged. Hell, more people know me by a pseudonym that I've used since 1992 (not this one) than my real name.
The only people pushing "real names" are Facebook and Google, and they are doing so because it helps them build a better profile of you and make more money. Building community is a secondary concern.
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This has been intuitively known since the Internet emerged. Hell, more people know me by a pseudonym that I've used since 1992 (not this one) than my real name.
The only people pushing "real names" are Facebook and Google, and they are doing so because it helps them build a better profile of you and make more money. Building community is a secondary concern.
The real identity thing also helps build the fuel that keeps the social engines running: gossip.