Now, think of it from Nike's perspective: they've launched a new shoe and are seeing a whole heap of new registrations and purchase attempts. In amongst that lot are many genuine people... and this guy How can they weed him out such that snipers aren't snapping up the products at the expense of genuine customers?

Is it true that Nike actually wants to cut the snipers out? It seems like they're selling the shoes either way, possibly faster this way, and the resellers are doing free promotion for their shoes in order to resell them.