Comment on Microsoft suggests customer donate extra X-Box they sent him.Comments−jmduke14yWhile this is obviously great (and it's wonderful to see this sort of action more often from companies) it's no-brainer PR: the cost of a 360 (retailing for around $300 nowadays) for a positive spot in Consumerist.−brk14yNot to mention whoever it gets donated to is likely going to end up spending $1000+ over the lifetime on games, accessories, subscriptions, etc.It's a nice gesture, yes, but I still doubt they will be "out" anything for it in the long run.
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While this is obviously great (and it's wonderful to see this sort of action more often from companies) it's no-brainer PR: the cost of a 360 (retailing for around $300 nowadays) for a positive spot in Consumerist.
Not to mention whoever it gets donated to is likely going to end up spending $1000+ over the lifetime on games, accessories, subscriptions, etc.
It's a nice gesture, yes, but I still doubt they will be "out" anything for it in the long run.