Google makes SPDY special. If something is unquestionably useful but hasn't caught on, what you have is fundamentally a marketing problem. Google is the biggest marketing company on the Internet.
I mean, SPDY has some technical benefits of its own, but the biggest items in the "Pro" column are that it's an open spec and Google has thrown its weight behind it, even dogfooding it in their top sites and a major open-source project. This got people's attention, which previous efforts didn't really manage so well.
More specifically, because Google builds one of the most popular Web sites and one of the top browsers, they can break chicken-egg problems by JFDI. Things like SSL improvements, SPDY, SDCH, etc. have probably already paid for themselves.
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Google makes SPDY special. If something is unquestionably useful but hasn't caught on, what you have is fundamentally a marketing problem. Google is the biggest marketing company on the Internet.
I mean, SPDY has some technical benefits of its own, but the biggest items in the "Pro" column are that it's an open spec and Google has thrown its weight behind it, even dogfooding it in their top sites and a major open-source project. This got people's attention, which previous efforts didn't really manage so well.
More specifically, because Google builds one of the most popular Web sites and one of the top browsers, they can break chicken-egg problems by JFDI. Things like SSL improvements, SPDY, SDCH, etc. have probably already paid for themselves.