where no amount of annoying your customers is off-limits
You aren't the customer. :) Their customers only care about ROI on their ad spend. This tactic is designed to benefit them, not you. Whether it does benefit them is debatable.
You missed the point. Honda may have some targeting data they send to the ad provider but it’s those ad servicers who come up with this format and their customer is both the site and the company the ad is for. It’s not you as the customer the format is made for, and Honda didn’t make it themselves either.
I just don’t let a company off the hook because there is an intermediary between them and me.
At some level, Honda pays money to have ads shown and either approve of, or don’t care about, how it is displayed. Either way is bad in my opinion and leaves me with a negative impression of their brand.
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You aren't the customer. :) Their customers only care about ROI on their ad spend. This tactic is designed to benefit them, not you. Whether it does benefit them is debatable.
I guess they are trying hard to keep it that way.
I do buy vehicles from time-to-time though, so I think I am a potential customer.
You missed the point. Honda may have some targeting data they send to the ad provider but it’s those ad servicers who come up with this format and their customer is both the site and the company the ad is for. It’s not you as the customer the format is made for, and Honda didn’t make it themselves either.
No, I get it.
I just don’t let a company off the hook because there is an intermediary between them and me.
At some level, Honda pays money to have ads shown and either approve of, or don’t care about, how it is displayed. Either way is bad in my opinion and leaves me with a negative impression of their brand.