Interesting contrarian viewpoint. I don't agree with it entirely (the truth always lies somewhere in the middle) but the important takeaway is that active promotion is expensive as hell (either time or money).
I'd say the most important thing is to BE WORTH TALKING ABOUT. If you're yet another project management app or bugtracker, this is challenging. Have a twist, have a story.
Next, try to find a viral loop (read more Andrew Chen if you think your app has potential here... Most don't).
Be an SEO genius. It's the gift that keeps on giving.
Learn about direct response marketing (best way is going to marketingexperiments.com and playing the adwords / landing page game). This only works if you have a product to sell, of course... Unless you want to play arbitrage games, which have gotten harder.
The trick is (after a very brief push for your spike of attention and accompanying SEO-juicing backlinks) to find a systemic way for business to come to YOU.
Comments
http://andrewchenblog.com/2007/11/22/why-bloggers-and-press-...
Interesting contrarian viewpoint. I don't agree with it entirely (the truth always lies somewhere in the middle) but the important takeaway is that active promotion is expensive as hell (either time or money).
I'd say the most important thing is to BE WORTH TALKING ABOUT. If you're yet another project management app or bugtracker, this is challenging. Have a twist, have a story.
Next, try to find a viral loop (read more Andrew Chen if you think your app has potential here... Most don't).
Be an SEO genius. It's the gift that keeps on giving.
Learn about direct response marketing (best way is going to marketingexperiments.com and playing the adwords / landing page game). This only works if you have a product to sell, of course... Unless you want to play arbitrage games, which have gotten harder.
The trick is (after a very brief push for your spike of attention and accompanying SEO-juicing backlinks) to find a systemic way for business to come to YOU.