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Comment on Berlin VC invests in Italian startup. Is this the start of something?parent

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agreed. I really wish the startup scene blossoms in Italy in the near future as there is great potential there - One of my favourite italian startups is http://stereomood.com/

How would you monetize that site?

Buy buttons on every track. Lots of music I've never heard about that I might like to download to my music player.

EDIT: There are buy buttons on every track, but frankly they're almost too inobtrusive - I didn't notice them at first.

You could try mood based ads. Very difficult to sell to an advertiser, but it could have some interesting applications. I wonder if depressed or happy people buy more.

Interesting approach! I generally think happy people would buy more...

I think the opposite, that sad people would buy more. Would be an interesting experiment :)

there could also be potential for B2B services: think airport lounges, auto salons, etc etc ...

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