You can release multiple products with different names and even different brands (you use different accounts if needed). It may not be cheap, but it is possible. This way you will have the huge spike over and over again (you may change name/logo for different experiments). And please don't use vanity metrics[1] for measuring the outcome.
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You can release multiple products with different names and even different brands (you use different accounts if needed). It may not be cheap, but it is possible. This way you will have the huge spike over and over again (you may change name/logo for different experiments). And please don't use vanity metrics[1] for measuring the outcome.
[1] http://techcrunch.com/2011/07/30/vanity-metrics/
This interview directly talks about iphone apps and MVPs on its first 5 minutes: http://www.youtube.com/watch?feature=player_embedded&v=Z...